A widely-implemented strategy for cultivating and managing your interactions with customers and sales leads
“To get better CRM projects, the company must view CRM as more than just an IT project or a business project. Instead, business users and IT users must work together to implement a strategy.“
Gartner Group September 2007
“End-user benefits must remain at the center of CRM process and application enhancements.”
Forrester Research June 2007
“A CRM system must be flexible to adjust as a company's business model and processes change.”
CRM June 2007
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Core pillars of Microsoft Dynamics CRM©
Three key pillars built upon a foundation of analytics and performance.
Usability - Organize customers and prospects
- 360 degree view of customers
- Equip your team with a centralized source of customer information and actions
- Share contact information
- Track leads and prospects
- Integrate with Microsoft Office Outlook
Manageability - Automate workflows
- Forecasts, offline data access, and easy mobile integration:
- Manage team engagement process
- Generate real-time sales quotes and marketing campaigns
- Standardize handling across geographic locations
Flexibility - Synchronize across teams
- Fast, flexible access to real-time data for your teams:
- Use anywhere with mobile devices
- Set up territories and teams for optimal efficiency
- Use predefined workflows to streamline approvals
Get Ready for CRM 2.0 - Introducing xRM
xRM is “about letting people build more customized applications, and not necessarily just CRM,” on top of Microsoft’s multitenant- and workflow-based underpinnings, said Brad Wilson, Microsoft’s General Manager of CRM. “The business-application-modeling layer is what we are providing … for anything that is relationship-oriented and workflow-driven.”
“xRM, Anything Relationship Management is a strategy that takes CRM (Customer Relationship Management) one step further, focusing on managing all relationships—not just those with customers. The “X” in XRM stands for “All.” XRM provide a comprehensive, unified system for all aspects of relationships."
“xRM encompasses applications and business practices that go beyond traditional customer-centric CRM functionality. The “x” underpins a variety of applications that are tightly integrated and are used to manage internal and external transactional relationships. xRM is a strategic approach to understanding what makes a business thrive, what information needs to be tracked, by whom, and how it needs to be displayed and leveraged to facilitate better decisions”.
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Introduction to xRM. One Platform. Many Applications.
CALL OR EMAIL US TODAY FOR YOUR NO OBLIGATION ONLINE DEMO.
Phone: (519) 885-2040 or Toll Free: (866) 565-3797 or Email: crm@second-foundation.com